Paramount Pictures & MEC Global partnered with OAMM to promote their latest blockbuster release Transformers – Age of Extinction.
The campaign launched during Game 2 of the 2014 NRL State of Origin Series. As 85,000 spectators made their way into ANZ Stadium they were greeted with the movie’s 30 second trailer on OAMM’s LED Mobile Trailer strategically positioned at the main entry point of the stadium.
On the field the movie was showcased on OAMM’s LED Perimeter system throughout the game reaching an amazing 4,000,000 through its exposure on TV – the highest rated show of the year as well as a sell-out crowd.
The final part of the campaign, Transformers trailer ran over a 3-week period at the Top Ryde Shopping Centre. The campaign ran across our entire digital platform including 26 55 ‘’ Digital LCD screens and Super screens.